International Business: Theory and Practice
By Ehud Menipaz.
Description
What are the fundamental challenges and emerging trends of international business today? International Business: Theory and Practice addresses these questions by providing a broad overview of the subject, while using examples and cases from around the world to guide readers through the practical issues and context of international business. With its global perspective and readable style, this text, Explores current critical issues, Including: corporate social responsibility in an era of unprecedented globalization applications of technology in a digital economy the rise of the gobal entrepr...
ISBN(s)
8132110366, 9788132110361
