International Business: A Strategic Management Approach (2nd Edition)

By Unknown Author.

International Business: A Strategic Management Approach (2nd Edition)

Description

(Pearson Education) A business text emphasizing economic and multinational approaches and strategic management, revised to be completely up-to-date. Includes coverage of international business strategy in action and key points and terms, featuring real cases and European examples. Previous edition published by McGraw-Hill in 1995. Softcover. - from Amzon

ISBN(s)

0273638971, 9780273638971

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